Methodology include Statement of Research problem, Objectives, Hypothesises, Selection of Sample, Research design, Test/Tool for data collection and Statistical analysis technique. 

4.1. Research problem

The Research problem can be stated as “A Psychological study on the relationship between Self-esteem, Narcissism and social anxiety of social media users”.

4.2. Objectives of the Study

            The objectives includedin the study are listed as follows:

1. To find out the relationship between intensity of social media usage with level of self-esteem.
2. To find out the relationship between intensity of social media usage with level of Narcissism.
3. To find out the relationship between intensity of social media usage with level of Social Anxiety.
4. To find out the level difference between the intensity of social media usage of males and females of the population.
5. To find out the difference between the level of Self-esteem, Narcissism and Social Anxiety between males and females of the population.
6. To find out the difference between the level of intensity of social media usage between employed and unemployed or students.
7. To find out the significant difference between the level of self-esteem, Narcissism and social anxiety between Employed and Unemployed or Students.

3.3. Hypothesises

          Various hypothesises formulated for the study are as follows:

1. It is hypothesised that there will be significant relationship between intensity of social media usage with level of self-esteem.
2. It is hypothesised that there will be significant relationship between intensity of social media usage with level of Narcissism.
3. It is hypothesised that there will be significant relationship between intensity of social media usage with level of Social Anxiety.
4. It is hypothesised that there will be significant difference between the intensity of social media usage of male and female.
5. It is hypothesised that there will be significant difference between the level of Self-esteem, Narcissism and Social Anxiety between male and female.
6. It is hypothesised that there will be significant difference between the intensity of social media usage between employed and unemployed or students.
7. It is hypothesised that there will be significant difference between the level of self-esteem, Narcissism and social anxiety between Employed and Unemployed or Students.

3.3. Selection of Sample

            The types of sampling being used to employ participants are Purposive Random Sampling and Snowball sampling. It is estimated to conduct study on 60 samples including both male and female and employed and unemployed or students who are using Social media.

3.4. Research Design

The current study is a non-experimental quantitative correlational design. The predictor variables are the amount of time people use Facebook on their computers or smartphones, and the amount of time people do other activities online, and the criterion variables are self-esteem, narcissism and social anxiety. Demographic variables, such as age, gender,employed or Unemployed/student etc. will also be examined using independent t-tests.

3.5. Test/Tool for data collection

1. ICT scale

ICT items and scale (Corcoran, 2013; see appendix 2) measures the hours spent online on weekdays and weekends. The ICT scale has nineteen questions designed to measure individuals’ amount of time spent online on weekdays and weekends. Example questions are “Do you own a Smartphone,” “Post information about yourself or others on websites (e.g., Facebook, blogs, forums, etc.)” and “Surf the net.” The participants have to indicate “yes” or “no” in questions 1, 3 and 4, in question 2 they have to indicate how often they use their phone in college hours on a five point Likert scale with “never” to “always.” Questions five to 19 the participants have to indicate whether they done the following activities during the last three months by answering on a five point Likert scale with “never,” “once or twice,” “about once a month,” “about once a week” and “(almost) daily.” The ICT scale has high reliability with a Cronbach’s alpha of .82 (Corcoran, 2013).

2. The Facebook Intensity Scale

The Facebook Intensity Scale (Ellison, Steinfield& Lampe, 2007; see appendix 3) measures Facebook usage including, how often they use Facebook, how emotionally connected the individuals are to Facebook, and how well Facebook was integrated into individuals’ daily activities. Facebook Intensity Scale included the amount of Facebook friends the individuals’ have and the amount of time spent on Facebook per day. Facebook Intensity Scale has eight questions designed to measure individuals’ daily activities and emotional connection with Facebook. Example questions are “Facebook is part of my everyday activity,” “Facebook has become part of my daily routine” and “I would be sorry if Facebook shut down.” The participants answered the first six questions on a five point Likert scale with “ strongly disagree,” “ disagree,” “ agree nor disagree,” “ agree” and “ strongly agree,” questions seven and eight was a closed-ended questions for example on question seven the amount of Facebook friends “10 or less, 11–100, 101–251, 300–400, more than 400.” The scale has high reliability with Cronbach’s alpha of.83 (Pettijohn, LaPiene&Horting, 2012).

3. The Rosenberg Self-Esteem Scale

The Rosenberg Self-Esteem Scale (Rosenberg, 1965; see appendix 4) is a widely used self-esteem measure. The Rosenberg self-esteem Scale measures people’s self-esteem by asking the respondents about their current feelings. Rosenberg Self-Esteem Scale has ten questions designed to measure individuals’ current feelings about themselves. Example questions are “On the whole, I am satisfied with myself,” “I feel I do not have much to be proud of” and “I take a positive attitude toward myself.” The participants have to indicate how strongly they agree or disagree with each statements. They must rate all ten questions and it is a four point Likert scale with “strongly agree,” “agree,” “disagree” and “strongly disagree.” The Self-Esteem Scale has high reliability with Cronbach’s alpha of .88 (Greenberger, Chen, Dmitrieva&Farruggia, 2003).

4. NPI – 16 Subclinical Narcissism

NPI – 16 Subclinical Narcissism (Ames, Rose & Anderson, 2013; see appendix 5) is a short measure of subclinical narcissism. NPI – 16 measures narcissism, behaviour and consequences. NPI – 16 has 16 statements. The example statements are “I really like to be the centre of attention,” “I am no better or no worse than most people” and “Everybody likes to hear my stories.” The participants have to read each statement and choose one that they most identify with, and if they identify with both statements they have to choose one that they think is the most important. NPI – 16 was found to have a Cronbach’s alpha of .72 (Ames, Rose, & Anderson, 2006).

5. Self-Consciousness Scale – Revised

Self-Consciousness Scale – Revised (SCS – R; Scheier& Carver, 2013; see appendix 6) was designed to measure both private and public self-consciousness, and it also measures social anxiety. Private self-consciousness is to measure one’s inner self and feelings. Public self-consciousness is to measure awareness to the self as it is viewed by others. This kind of self-consciousness can result in self-monitoring and social anxiety. The SCS – R has 22 questions designed to measure one’s both private and public self-consciousness, and social anxiety. The SCS – R have three subscales; private self-consciousness, public self-consciousness and social anxiety. Example questions are “I’m always trying to figure myself out” (Private), “I’m concerned about my style of doing things” (Public) and “It takes me time to get over my shyness in new situations” (Social Anxiety). The participants have to indicate whether each statement is like them. They must rate all twenty-two questions in a four point Likert scale with “a lot like me,” “somewhat like me,” “a little like me” and “not like me at all.” The SCS – R has high reliability with the Cronbach’s alpha for private self-consciousness was found to be .75, for public self-consciousness it was .84 and for social anxiety .79 (Scheier& Carver, 2013).

3.6. Statistical analysis

            Following Demographic categorisation, a Descriptive statistical analysis and thereby an Inferential Statistical analysis using Pearson’s r correlation will be carried out between the predictor variable and the criterion variable. Pearson’s r correlation will be using because the current study the variables can be robust enough to handle non-normal distributions. Pearson’s r correlation allows to examine how one predictor variable related to one criterion variable.

• Demographic categorisation

            The number and percentage of Male and Female respondents will be primarily categorised. Then the number and percentage of Employed and Unemployed/Student respondents will be filtered out.

• Descriptive Statistics

Descriptive statistics will run with the five variables to see the mean and standard deviation of the participants’ response of each variable.

1. A measure of hours spent on online activities on weekdays and weekends was created by taking the mean of the participants’ response on overall internet use.
2. A measure of Facebook usage will create by taking the mean of the participants’ response of the amount of time spent on Facebook.
3. The descriptive statistics of the participants’ self-esteem will create by taking the mean of the participants’ response about their current feelings about self.
4. The descriptive statistics of the participants’ narcissism level will create by taking the mean of the participants’ response about their narcissism levels, behaviour and consequences.
5. A measure of self-consciousness was created by taking the mean of the participants’ response about both their private and public self-consciousness as well as social anxiety

• Inferential Statistics

For inferential statistics, Pearson’s r correlation will be used.

1. To test Hypothesis 1 that the intensity of using social media with self-esteem, a Pearson’s r correlation will run using Mean and Standard deviation of both.
2. To test Hypothesis 2 that the intensity of social media usage with level of Narcissism, a Pearson’s r correlation will run using Mean and Standard deviation of both.
3. To test Hypothesis 3 that the intensity of social media usage with level of Social Anxiety, a Pearson’s r correlation will run using Mean and Standard deviation of both.
4. To test Hypothesis 4 that the difference between the intensity of social media usage of male and female, a t-test will run.
5. To test Hypothesis 5 that the difference between the level of Self-esteem, Narcissism and Social Anxiety between male and female, a t-test will run.
6. To test Hypothesis 6 that the difference between the intensity of social media usage between employed and unemployed / students, a t-test will run.
7. To test Hypothesis 7that the difference between the level of self-esteem, Narcissism and social anxiety between Employed and Unemployed / Student, a t-test will run.